Executive Summary
-Brief overview of your current digital position
-Top 3 opportunities identified
-Key risks or gaps to address
Social Media & Engagement Audit
-Audience Snapshot: Follower counts & growth trends (Client vs Competitors)
-Engagement Rate: Likes, comments, shares, CTR %
-Content Insights: Top-performing content themes & formats in the niche
-Posting Frequency: Comparison of posting cadence vs competitors
SEO & Online Visibility Snapshot
-Keyword Rankings: Where client ranks vs competitors
-Search Gaps: Keywords competitors dominate that client is missing
-Visibility Opportunities: Pages/topics to optimize for fast wins
Market & Competitor Analysis
-Top 3–5 Competitors Identified: How each competitor markets themselves
-Strengths & Weaknesses (Competitor SWOT comparison)
-Content Strategy Review: Advertising angles, social
presence, website tone
Industry -Trends: DAAS data-backed insights shaping the market
Website Traffic & Insights
-Traffic Estimates: Client vs Competitors
-Traffic Sources: Organic, paid, social, referral breakdown
-Top Pages/Content: What drives the most traffic.
-Conversion Insights: Where opportunities may be slipping away.
Quick wins report
-Brand Strengths (What You’re Doing Well).
-How Hugh Digital Group Can Amplify These Wins.
-Fast-Action Opportunities