Marketing & Advertising KPIs
‍CTR (Click-Through Rate) – % of people who click your ad after seeing it.
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‍CPC (Cost per Click) – How much you pay for each click on an ad.
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‍CPM (Cost per 1,000 Impressions) – Cost to show your ad 1,000 times.
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‍CPA (Cost per Acquisition) – The cost to acquire one customer.
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‍ROAS (Return on Ad Spend) – Revenue earned compared to ad spend.
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‍Impressions – How many times your ad is displayed.
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‍Reach – The number of unique people who saw your ad.
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‍Frequency – Average number of times a person sees your ad.
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Sales & Conversion KPIs
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‍Conversion Rate – % of visitors who take the desired action (buy, sign up, etc.).
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‍Lead-to-Customer Rate – % of leads that turn into paying customers.

‍Sales Growth – The rate at which sales are increasing or decreasing.
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‍Average Order Value (AOV) – Average amount spent per customer order.
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‍Customer Acquisition Cost (CAC) – Total cost to gain one customer.

‍Customer Lifetime Value (CLV or LTV) – Projected revenue from a customer over their entire relationship with your brand.

Website & Engagement KPIs

‍Bounce Rate – % of visitors who leave your site without taking action.
‍Session Duration – How long users spend on your site on average.
‍Pages per Session – Average number of pages a visitor views per session.
‍Traffic Sources – Where your website visitors are coming from (social, search, direct, etc.).
‍Engagement Rate – % of interactions (likes, shares, comments) compared to total audience.

Brand & Customer KPIs

‍Brand Awareness – % of your target market that recognizes your brand.
‍Share of Voice (SOV) – How much of the online conversation your brand owns compared to competitors.
‍Net Promoter Score (NPS) – Customer loyalty score based on “Would you recommend us?” surveys.
‍Customer Retention Rate – % of customers who continue to buy from you over time.
‍Churn Rate – % of customers lost during a specific time period.
‍Sentiment Analysis – Measures whether online mentions of your brand are positive, negative, or neutral.